The Science of Digital Marketing with the Art of Public Company Communications
The Science of Digital Marketing with the Art of Public Company Communications
Why Omni8
We specialize in crafting bespoke marketing solutions for our clients using best practices. We pick and choose the optimum components to fit a client’s budget and employ a mix of partners and channels. Our goal is to drive a targeted qualified audience to strategically placed media. Our exit strategy provides a custom CRM and website management. Traditional and current messaging tactics are our strength.
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Omni8 is a creative agency that thinks outside the box. We are experts in branding, messaging, digital, and content creation. Our Omni channel awareness campaigns are process and data driven targeting the right audience with the right content.
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Omni8 is managed by a team of forward-thinking professionals with a range of experience in marketing, corporate communications, public relations, social media and new age marketing targeting the new breed of millennial investors as well as traditional seasoned investors.
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Content is paramount to a good marketing program. As a boutique firm we spend the time working with partners crafting ideal compelling content.
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We focus on unique and diverse distribution channels and syndication backed by thought out strategy, data, and analytics constantly analyzing and optimizing our marketing funnel.
An optimal program combining contemporary marketing and new media outlets
Custom lead generation to capture and utilize all incoming leads and investor interest
Base program is a monthly platform with add-ons timed to coincide with a positive market or accretive events
Utilize an omni channel approach to drive traffic back to owned media properties capturing data for further marketing
We capture and provide data for ongoing inexpensive communicates and lead generation
We work with influencers and traditional newsletter writers to help generate market awareness
A Unique Experience Driven Approach
Our approach minimizes the risk of traditional large upfront payments that can fail due to poor timing, negative sentiment or many other factors. As well if a channel is working better than expected more budget can be allotted to it. If the market turns negative or bullish we can adjust the program spending in real time.
Content is King
Compelling and engaging content is at the core of our objectives. We work with professional writers to create the right messaging through well written factual content. Our main goal is to get this content in front of the right audience with the intent to create further interest in your project. We believe this is the best way to get your story across to a wide and varied audience.
Here are some of the ways we can help you
Digital Marketing
- Banner/Display ads
- Native ads
- Email campaigns
- Mobile marketing
- Pay-per-click advertising
- Website / landing page design
- Social media advertising
- Programmatic advertising
- Real-time ad bidding
- Dynamic Remarketing/ Retargeting
- Behavioral ad display targeting
- Geographical targeting
Direct Mail
- Hand addressed mail pieces
- Financial newsletter endorsements
- Letter personalization including custom hand-written messages
- Magalogs/Bookalogs
- Mailing list analysis integration, selection and rental
- Direct response copy and graphic design creative services
- Print production and schedule management
Creative Development
First, we’ll consult with you about your projects core attributes. Then we work with high quality writers and content creators to create a brand around your story.
BUILD
Guide our content creators to create a lasting and positive brand around your story.
DRIVE
Drive targeted investors from a variety of networks such as Dianomi, Yahoo, Google, social channels and other financial newsletters/ web sites.
RETARGET
Target traffic by exposing them to “follow-up” advertisements that re-engage and drive attention back to your content.
Digital Campaigns
Our cutting-edge audience targeting strategies are based on extensive research and analysis of demographic, net worth, income, investment and other data. We use this information to identify the financial audience types that are most likely to respond positively to your campaign. In addition, we use behavioral ad targeting and retargeting techniques to maximize clicks and engagement. Our real-time bidding management system ensures optimal budget performance. Our proprietary segmentation allows us to dynamically retarget relevant traffic from competitor sites.
Sample traffic sources we can dynamically retarget:
Sponsored Content
In today’s digital age, one of the most effective ways to reach new prospects and customers is through sponsored content on popular financial websites. Not only do these articles act as great first contact points, but they can also be used for powerful remarketing tools to re-engage leads that have already visited your pages. By syndicating your article through Yahoo and Google, you can significantly increase your exposure by having your content redistributed on hundreds of other financial websites.
Retargeting & Segmentation
Retargeting is a powerful way to drive people back to your content. By following potential customers around the web and serving them customized ads, you can increase your company’s exposure to the best audience. Those who have already noticed your company are more likely to be further receptive to your messaging, making retargeting a valuable marketing tactic.
Audience segmentation is a powerful tool that can help you target your advertising to reach the people who are most likely to be interested in your product or service. By segmenting your audience, you can more effectively target your ads to those who are more likely to convert, resulting in a higher return on investment for your advertising spend. We use ad platforms that allow us to target and retarget people based on the contents of their inbox, as well as their search and browsing history.
Transparent Reporting
Create Distribute Amplify
STEP 1
Set up our proprietary system as a base for marketing initiatives
STEP 2
Work with branded and white label creators to create develop compelling content
STEP 3
Map out news flow and event timing around content releases
STEP 4
Distribute content through our network of syndication, distribution, publisher and proprietary networks
STEP 5
Utilize an omni channel approach to drive traffic back to owned media properties capturing data for further marketing
STEP 6
Utilize custom data analytics to gauge predefined key performance indicators constantly evaluating a program's effectiveness
STEP 7
Hands on management allows us to break down the program to a science diving deep to gain all the necessary data for success
Unique Bespoke Digital Marketing Solutions
We offer a complete set of tools and tailored services to help our clients stand out from the crowd and build an effective digital marketing strategy. Our motto is the sum of the whole is greater than the individual parts.